Role: Creative Direction
-
Client: Multi
Agency: OMZ
Film Production: Ça Va Art
Film Direction: JP Lasmar
DOP: Thiago Cauduro
Exec. Producer: Silvana Princival
Account Executive: Ana Carolina Nichele

Creative Director:
Gabriel Muchon

Creative Team:
Marcelo Alves, Paulo Sancer, João Aquino

Planning Team:
Daniel Oliveira, Guilherme Braga, Gabriel Rossett

Account Manager:
Mayra Cordeiro



"Your new
point of view "


Low-budget campaign created for the launch of the MS80x smartphone by Multi.

The narrative is built around the perspectives of three distinct groups of people, who together represent the product’s broader target audience. 








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