Role: Creative Direction, Film direction, Editing,. Voice Over.
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Client: Gerdau
Agency: OMZ
Film Production: OMZfilms
Director: Gabriel Muchon
Exec. Producer: Marcos Lara
Audio Production Company: Mandril

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Branding Project: Tátil Design

Creative Director:
Gabriel Muchon

Creatives:
Gabriel Muchon, Leandro Grijota, João Aquino, Felipe Higashi

Digital Strategy:
Gabriel Rosset

Planning:
Daniel Oliveira, Guilherme Braga,
Gabriel Rosset

"“Gerdau Mais. More human.
More digital.
More for you.”

To launch Gerdau Mais, the online purchasing platform from Gerdau, Brazil’s largest steel producer and a global leader in long steel, an institutional film was created, guided by the concept: “Gerdau Mais. More human. More digital. More for you.”

The film was created to showcase the platform’s personalised experience in a dynamic, human-centred way, blending innovation with Gerdau’s legacy and reinforcing its leadership in digital transformation within the steel industry.

Index

Say hello gabriel.muchon@gmail.com

"“Gerdau Mais. More human. More digital. More for you.”

"“Gerdau Mais. More human.
More digital.
More for you.”