Role: Creative Direction
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Client: EDP Brasil
Agency: OMZ
Film Production: Ça Va Art
Film Direction: OLHOS

Creative Director:
Gabriel Muchon

Creatives:
Gabriel Muchon, Leandro Grijota, João Aquino.

Digital Strategy:
Gabriel Rosset

Planning:
Daniel Oliveira, Guilherme Braga,
Gabriel Rosset

“Stay cool and safe this summer.”

An integrated campaign by EDP Brasil, designed to promote a safer summer across different regions of the country, with a special focus on rural areas and urban outskirts.

The slogan carries a double meaning: while it reinforces the importance of staying alert to electrical safety and using energy responsibly to avoid waste, it also invites people to enjoy the season — with its longer, warmer days, perfect for outdoor activities — in a safe and conscious way.

The campaign delivered information, prevention, and proximity to diverse audiences, strengthening EDP’s reputation as a brand that connects energy with care for the community.

Index

Say hello gabriel.muchon@gmail.com